ABOUT
Every story we tell is an opportunity to shift how women's sports & marginalized communities are represented – to give overlooked voices the investment they deserve & prove that quality storytelling grows the game, builds loyalty, & creates cultural change. From concept to final cut, we provide the expertise, cultural fluency, & production excellence that turns good ideas into stories people actually care about.
Founded by Peabody and multi-Emmy-winning producer Sara Johnson, YES& MEDIA brings 20+ years of women's sports expertise to every project – but our foundation is human interest storytelling with journalistic integrity.
THE FUTURE IS INTERSECTIONAL
We know how to reach the audience because we are the audience. We create the emotional resonance fans crave because we share their passion for sport, story, & community.
Intersectionality makes stories interesting. Authenticity makes them connect. We match creatives with shared lived experiences to the subjects they're filming – designing sets where hackles lower & creates space for content that resonates because it's made by people who get it. For the culture, by the culture.
- We know history & context. We pronounce names & light skin tones properly. Our language is respectful & inclusive.
- We share whole-person stories with richness & depth. We celebrate the full spectrum of identities & refuse to flatten them.
- In an AI-saturated world, we're swinging the pendulum back to visual storytelling so compelling it stops the scroll.
