ABOUT YES& MEDIA
We deliver cinematic storytelling rooted in journalism & led by creatives who share the identities & experiences of our subjects - content that centers the human & treats stories with the depth, respect, & investment they deserve.
At YES& MEDIA, we fan differently. We know what fans want because we are them. YES, we want the highlights. AND, we want the human story. Our choice shouldn't only be cheap social clips or massive tentpole productions focused on the top stars. Day-to-day, high-value content that showcases athletes with polish & investment grows the game & builds connection.
It's FUBU energy: for the culture, by the culture, & advancing the game.
HOW WE TELL STORIES:
We believe in intersectional storytelling—considering all aspects of an athlete, not just their performance as multidimensional humans navigating sport, identity, family, career, community, mental health, activism, & more. The best stories honor that complexity instead of minimizing it into soundbites.
WHAT THIS LOOKS LIKE:
We know the history. We pronounce names correctly. We light all skin tones properly. We tell whole-person stories, not highlight reels with a voiceover. We fight the systemic barriers that keep marginalized people out. We celebrate the full spectrum of identities & refuse to flatten them.
Every story shapes culture. In women's sports, where the landscape is remarkably diverse, authentic representation drives connection, loyalty, & growth. Content that reflects audiences wins. Content that doesn't, loses them.
- We know the history. We pronounce names correctly. We light all skin tones properly.
- We tell whole-person stories, not highlight reels with a voiceover.
- We fight the systemic barriers that keep marginalized people out.
- We celebrate the full spectrum of identities & refuse to flatten them.
We know the history. We pronounce names correctly. We light all skin tones properly. We tell whole-person stories, not highlight reels with a voiceover. We fight the systemic barriers that keep marginalized people out. We celebrate the full spectrum of identities & refuse to flatten them.
Every story shapes culture. In women's sports, where the landscape is remarkably diverse, authentic representation drives connection, loyalty, & growth. Content that reflects audiences wins. Content that doesn't, loses them.
