MORE THAN A STORY.
A STANDARD OF EXCELLENCE.
YES& MEDIA elevates women's sports storytelling to match the caliber of the athletes themselves. Through cinematic, journalism-rooted content, we tell deeply human narratives that go beyond highlights to explore sacrifice, triumph, & the complexity of being both an athlete & person. Led by creatives with lived experience, we deliver the depth, respect, & investment women's sports has always deserved but rarely received.
We partner with athletes, brands, agencies, & production companies to create content that reflects how fans actually engage–through story, community, & identity. We deliver the history, context, & emotional resonance that builds lasting connection. Because most fans don't just want highlights–they want layered, meaningful stories that reflect their values.
BRANDED CONTENT
ATHLETE NARRATIVES
SPORTS STORYTELLING
CULTURAL MOMENTS
COMMUNITY VOICES
ROOTED IN JOURNALISM
Women-led with decades of institutional knowledge & practical experience - we know the history, context, & nuance that only comes from being there.
CREWED WITH INTENTION
We match creatives with lived experience. Black queer athlete? Black queer creatives. Women-led crew? Done. Inclusive spaces = authentic content.
CRAFTED WITH EXCELLENCE
Stories that transform viewers into community. When emotional connection meets cinematic quality, audiences don't just watch – they move.
DELIVERED WITH FLEXIBILITY
Full-service production, embedded expertise, or strategic consulting. From brand campaigns to docu-series & live events, we can adjust to your vision.
WOMEN AUDIENCES ARE HIGHLY VALUABLE.
THE REALITY:
Women control 85% of consumer spending.
Women have $31.8T in buying power (to be $100T by 2048).
91% of women believe it's important for brands to support social issues.
AND YET:
39% say brands miss the mark entirely.
55% say brands don’t understand them at all.
66% say sports organizations don't understand or appeal to them.
"For brands, leagues, and teams, the question is no longer whether to thoughtfully engage women as fans - it’s whether you can afford not to.”
-The Collective, Wasserman (2025)
The global women’s sports audience is powerful, engaged, & untapped. Brands that embrace & prioritize women fans can unlock the game’s fastest-growing market.
- Global revenue for women’s elite sports is expected to surpass $2.35 billion in 2025 1
- 1 in 5 fans have already purchased from brands investing in women’s sports 2
- Women control or influence 85% of consumer spending 3
- Online videos have a 92.3% audience reach among internet users worldwide 4
- 86% of sponsors said their investment in women’s sports met or exceeded expectations 5
- 93% of brand decision-makers are optimistic about the future growth of women’s sports 6
- Women control $31.8T of worldwide spending; set to control $100T by 2048 globally 7
- LGBTQ+ purchasing power globally is estimated at $4.7T 3
- Black Americans wield $1.98T in buying power; set to rise to nearly $3T by 2030 8
When leagues, teams, & brands tell stories that reflect women’s lived experiences, they create emotional resonance that translates directly into engagement & spend.
- 66% of women sports fans say sports organizations don’t understand or appeal to them 7
- 39% of women sports fans say brands miss the mark entirely & 55% say brands don’t understand them at all 7
- 50% of non-mothers feel especially misrepresented by current brand marketing strategies 7
- 91% of women sports fans believe it’s important for brands to support social issues 7
- 32% women's sports fans are more likely to purchase from brands supporting women's sports 2
- Fans are 2.8x more likely to purchase products recommended by women athletes versus other influencers 2
- Women’s sports fans have a values-first mindset & prioritize brands who demonstrate integrity & social responsibility 9
In a landscape where 62% of creators share unverified content, journalism provides the rigor, credibility, & trust that brands & audiences can’t afford to lose.
- Journalism enhances brand marketing by combining storytelling, credibility & extensive research into content 10
- Journalism plays a fundamental role by enhancing the content’s quality and authenticity 10
- 62% of creators said they don’t vet the accuracy of content before sharing it with their followers 11
- Only 17% of content creators say documentation and evidence is their top factor in gauging credibility 11
- 53% of U.S. adults say they at least sometimes get news from social media and almost 40% of young Americans aged 18 to 29 “regularly” get their news from influencers 12
- 66% of Americans are extremely or very concerned about people getting inaccurate information from AI 13
SOURCES
1. Deloitte (2025) 2. Parity (2025) 3. World Economic Forum (2025) 4. Statista (2024) 5. Women’s Sport Trust (2024) 6. Fortune (2025) 7. The Collective, Wasserman (2025) 8. Sportico (2025) 9. Forbes (2025) 10. The New York Times (2025) 11. UNESCO / CNN (2025) 12. Pew Research Center (2025) 13. Reuters (2025)
